Consumer-Goods Brands That Demonstrate Commitment to Sustainability Outperform Those That Don't

66% of Global Consumers Say They're Willing to Pay More for Sustainable Brands "Up 55% From 2014. 73% of Global Millennials Are Willing to Pay Extra for Sustainable Offering "Up From 50% in 2014 <p> New York“ Oct. 12, 2015 “Committing to sustainability might just pay off for consumer brands, according to the 2015 Nielsen Global Corporate Sustainability Report. In the past year alone, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%. To gain better insight into the factors that influence consumer sentiment and purchase behavior, Nielsen polled 30,000 consumers in 60 countries across the globe. Consumers were asked how much influence factors such as the environment, packaging, price, marketing, and organic or health and wellness claims had on their consumer-goods' purchase decisions.

Author: Nielsen