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How investors can support entrepreneurship in the Middle East and North Africa | McKinsey

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The Middle East and North Africa (MENA) region is one of the most digitally connected in the world: across countries, an average of 88 percent of the population is online daily, and 94 percent of the population owns a smartphone. Digital consumption is similarly high in some countries; for example, Saudi Arabia ranks seventh globally in social-media engagement, with an average of seven accounts per individual.

Author: McKinsey


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