Social Media Feed
Counterfeit drugs kill an estimated one million people every year, while counterfeit agricultural inputs hinder productivity and keep smallholder farmers in poverty. To combat the counterfeiting market, mPedigree developed a unique product identification marker to help consumers determine authenticity by simply scratching off the label and evaluating a code within seconds using a mobile phone camera or text message. mPedigree has helped 100 million people in Africa, South Asia, and the Middle East authenticate nearly 2 billion products to date. The 2019 Skoll Awardee's vision: a marketplace powered by verification and trust.
Author: Bright Simons & Selorm Branttie
